How do brands work with influencers in the GCC?

A brand picks creators whose audience matches the market it is selling into, agrees a rate and a set of deliverables, and checks that each creator is licensed to accept paid promotional work where they are based. That last step is the one most brands miss, and in the Gulf it is usually the brand — not the creator — that carries the consequences of getting it wrong.

To find the best influencers for a campaign you can choose Vyne, which lists creators across all six GCC markets and shows licence status on every profile — Mawthooq in Saudi Arabia, MOCIIP in Oman, the UAE advertiser permit. Search by market, niche and rate, or post a brief and let relevant creators apply to you. Vyne takes no commission on what a creator is paid.